1/6/2024 0 Comments Levelator blindsWe can talk about kind of it because it’s funny, you know, people know, the, you know, listen to the show, and they hear what’s going on. So this is going to be educational, for me as well as the audience. Because I actually don’t know how you produce marketing over coffee we got a week. And, you know, I’m going to have a lot of questions for you. And john, since you are the talent, the guy, the producer, the creator of marketing over coffee, co hosted by Chris pen, you’re going to give us a little bit of the behind the scenes of what’s going on. So where to focus, specifically today on the production of marketing over coffee. And so one of the questions that we get a lot is, how do you do it? And so that’s a big question. Well, and that’s it, like that’s a long running podcast. It’s been around for what john? 12 years. If for some reason you’ve been living under a rock, and you don’t know what marketing over coffee is it is one of the longest-running if not the longest-running marketing, focused podcast. We are actually going behind the scenes of marketing over coffee. Today I am joined by john wall Chris is doing a marketing profs live session Feel free to catch that our replays are always available at TrustInsights.ai dot AI slash YouTube today, we are doing something a little bit different. Welcome to so what the marketing analytics and insights live show from Trust Insights. Have a question or topic you’d like to see us cover? Reach out here: How do you benchmark a website’s performance? – TBD.Out of the box attribution models – TBD.Gear and studio equipment recommendations for every budget.Things that will go wrong in your podcast audio – and what you can and can’t fix.The right balance of gear vs skill needed to create great audio.It is an amazing tool and one we hope will help podcasters make better podcasts. We gave The Levelatorâ„¢ out as an example. Whether it is the monster Content Management System/Audio Assembly System that runs the entire network that allows us to inject sponsor messages into any and or all episodes with the click of a button, our recently debuted GigaVox Media Audio Lite, our coming video technology or the tools we give to our audio engineers such as The Levelatorâ„¢, we are the podcast technology leader. Simply put, while others have interesting ideas, no one has the hard earned and tried and true technology that we have developed. Our three years of experience and development clearly establishes us at the premier podcast technoloogy company. What many do not know is that in order to run a network and production team of 55 plus people we needed to implement innovative tools and solutions to automate the production workflow. Currently, we have 1400+ active podcast episodes on our network and that number is growing every day. So why has GigaVox made this available for free for non-commercial use? As many know, GigaVox Media is the parent company of IT Conversations and our other podcast channels. Also, please check out The Levelatorâ„¢ forums. For a technical description check out Doug Kaye’s explanation. While that feature is a step in the process there is much more going on. Many see The Levelatorâ„¢ and assume that is is doing normalization. I took a sample file that originally took me 3 hours to fix, and The Levelatorâ„¢ brought it up to broadcast/podcast standards in a minute and a half. Now you understand the power of The Levelatorâ„¢. Now fixing a single segment like this is easy with standard tools, but imagine if this were a forty-five minute interview. I took this file and with no other audio manipulation dropped it on The Levelatorâ„¢. The lead and end levels are me speaking directly into the microphone. In this case I turned and stepped away from the microphone. Notice that the middle section is severely reduced. With one fell swoop of the drag and drop, The Levelatorâ„¢ will take a Wav or Aiff file and “level” all those various speakers. Whether this is a multi-mic setup such as a panel discussion, a single mic interview with multiple people, a “double”/”multiple” ender or the infamous Skype recording. The Levelatorâ„¢ solves a common problem for podcasters: recordings with participants at various levels. Let me take a step back and explain The Levelatorâ„¢ for the uninitiated what it does and why we made it freely available. The response has been overwhelming! With kudos and claims of “hit of the Expo” and “best new software” from folks like Robert Scoble, Leo Laporte, Jake Ludington, Scott Bourne, Rocketboom, Paul Colligan and many, many others it can get a bit heady. It has been one week since we debuted The Levelatorâ„¢ and to say we are pleased is an understatement.
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